{
  "schema": "witness.press-kit@2",
  "product": "WITNESS",
  "canonical_namespace": "WITNESS Standard",
  "category": "Evidence-backed creator intelligence",
  "website": "https://witnessstandard.com/",
  "launch_date": "2026-08-20",
  "tagline": "Give your AI a Witness.",
  "campaign_line": "Connect your world. WITNESS finds what matters.",
  "outcome_line": "See the opportunity before everyone else does.",
  "trust_line": "Know what the evidence supports.",
  "core_promise": "See what happened. Understand what it means. Know what the evidence supports.",
  "creator_intelligence_loop": ["Connect", "Understand", "Discover", "Act", "Learn", "Grow"],
  "one_sentence": "WITNESS connects the signals around a creator's work, understands what is changing, surfaces emerging opportunities, supports the next move with evidence attached, and learns from what happens next.",
  "boilerplate": "WITNESS Standard is evidence-backed creator intelligence built around a creator's next move. It connects authorized signals across the creator's world, reconciles material change, surfaces opportunities, supports recommendations with evidence and uncertainty attached, and can watch subsequent outcomes so new evidence improves the next investigation. The creator remains the protected principal, and WITNESS preserves the distinction between source evidence, inference, competing explanations, uncertainty, and established findings.",
  "value_sequence": [
    "Connect the signals around the creator's work",
    "Understand what is changing",
    "Discover emerging opportunities",
    "Support the next move with evidence attached",
    "Learn from the outcome",
    "Compound the intelligence available for future decisions"
  ],
  "trust_differentiators": [
    "Evidence remains attached to findings and recommendations",
    "Signal Integrity evaluates evidence quality before downstream reasoning",
    "Competing explanations and uncertainty stay visible",
    "Unknown is a valid result",
    "Persistent Watches surface material changes",
    "MCP and A2A expose machine-facing evidence surfaces"
  ],
  "canonical_sources": [
    "https://witnessstandard.com/about.html",
    "https://witnessstandard.com/creator-intelligence-loop.html",
    "https://witnessstandard.com/standard.html",
    "https://witnessstandard.com/creator-intelligence.html",
    "https://witnessstandard.com/signal-integrity.html",
    "https://witnessstandard.com/for-ai.html",
    "https://witnessstandard.com/launch-2026-08-20.html",
    "https://witnessstandard.com/entity.json",
    "https://witnessstandard.com/knowledge.json"
  ]
}