Platform evidence
One creator. Different platforms. Different evidence semantics.
WITNESS treats platform analytics as evidence sources, not interchangeable rows in one spreadsheet. Authorized signals are reconciled for identity, time, metric meaning, provenance, and provider constraints before cross-platform reasoning begins.
YouTube
Investigate views, watch time, average view duration, completion-related measures, engagement, and subscriber movement under the connector's authorized scope.
Reason from eligible professional-account and media performance while preserving provider eligibility, permissions, reporting constraints, and source identity.
TikTok
Use authorized profile, identity, and video metrics as evidence without assuming a view or engagement signal has the same semantics as another platform.
Cross-platform intelligence is not metric averaging.
Two platforms can expose similarly named signals while measuring different events, populations, windows, or surfaces. WITNESS reconciles first, then compares only where the evidence is semantically compatible.
Platform evidence can disagree without either source being “wrong.”
A creator can simultaneously experience weaker discovery on one network and stronger returning behavior on another. WITNESS preserves those differences so the Finding reflects the real evidence landscape rather than forcing everything into a synthetic score.